Digital Marketing Executive

Besolve is a leading technology solutions provider, specializing in software development, IT consulting, cybersecurity, website, digital marketing, application development, etc. We are committed to delivering innovative solutions that empower businesses to achieve their goals.

Job Description

As a Digital Marketing Executive at Besolve, you will play a crucial role in driving our online presence and generating leads. You will be responsible for executing effective digital marketing strategies across various channels to enhance brand visibility, increase website traffic, and drive conversions.

Key Responsibilities:

• Digital Marketing Strategy:
  • Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.
  • Conduct market research and competitor analysis to identify opportunities and optimize strategies.
• Content Marketing:
  • Create high-quality, engaging content (blog posts, articles, social media posts, etc.) to attract and retain target audiences.
  • Optimize content for SEO to improve search engine rankings.
• Social Media Marketing:
  • Manage and maintain active social media profiles on platforms like LinkedIn, Twitter, and Facebook.
  • Create and curate engaging social media content to build brand awareness and drive engagement.
  • Monitor social media analytics to measure performance and optimize strategies.
• Search Engine Optimization (SEO):
  • Conduct keyword research to identify relevant keywords and optimize website content accordingly.
  • Implement on-page and off-page SEO techniques to improve website visibility in search engine results.
• Pay-Per-Click (PPC) Advertising:
  • Manage and optimize PPC campaigns on platforms like Google Ads and LinkedIn Ads.
  • Track and analyze campaign performance to maximize ROI.
• Email Marketing:
  • Create and execute effective email marketing campaigns to nurture leads and drive conversions.
  • Segment email lists and personalize messages to improve engagement.
• Analytics and Reporting:
  • Utilize analytics tools (Google Analytics, etc.) to track website traffic, user behavior, and campaign performance.
  • Generate regular performance reports and insights to inform future strategies.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Advertising, or a related field.
• Proven experience in digital marketing, preferably in a B2B technology environment.
• Strong understanding of digital marketing channels (SEO, SEM, social media, email marketing, etc.).
• Excellent written and verbal communication skills.
• Proficiency in using digital marketing tools and analytics software.
• Strong analytical skills and attention to detail.
• Ability to work independently and as part of a team.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A collaborative and innovative work environment.
• The chance to work on cutting-edge technology projects.

If you are passionate about digital marketing and eager to contribute to the growth of a dynamic technology company, we encourage you to apply.

To Apply:

Please submit your resume and cover letter to [email protected]